Yui Tourism
Connecting people, places, and planet to solve overtourism together.
The Overtourism Challenge
Beautiful destinations are facing unprecedented challenges:
Tourists taking photos on private property without permission, disrupting local lives.
Littering and improper waste disposal damaging pristine environments.
Large crowds causing strain on local infrastructure and residents' quality of life.
Actions such as noise or lack of manners in public spaces that disturb others.
Excessive pressure on daily life and infrastructure, lowering residents' quality of life.
Destructive impact on natural environments and traditional cultures.
Communication difficulties and misunderstandings due to language and cultural differences.
These beautiful environments weren't created in a day—they're the result of years of effort, mutual help, and support from local residents. Together, we can preserve them.
Introducing Yui Tourism
YUI means "connection" and "mutual support" - a platform that brings together tourists, residents, businesses, governments, and the natural environment in symbiotic harmony.
How Yui Tourism Works
- 1
Connect
Tourists connect with local guides and communities
- 2
Experience
Focus on authentic experiences rather than just photos
- 3
Contribute
Participate in local conservation and community efforts
- 4
Reward
Earn recognition for responsible tourism practices
Our Core Values
The principles that guide our approach to solving overtourism